Author Archives: Lauren Circosta

COLOURWAYS 2014 TRENDS

When design professionals are seeking the latest trends and inspiration, they find their muse in Colourways’ annual trend forecast. This leading body, which was established by the Design Institute of Australia, identifies and delivers the latest in Australasian trend developments for colour, material and finish. These facets of design will then go on to anchor the industry in terms of development, manufacturing and marketing. Below are the story boards for two of this
year’s themes.

The Colourways 2014 trends are:
Pioneering Spirit | Industrial Evolution | Sunday Matinee | Byzantine Princess

Sunday Matinee

Winding through time to discover the character and nostalgia of another era is what makes this trend shine. Curving ceramics hark back to times gone by and are licked with pastel shades, while the glare of yesterday and tough times past dissolve in a sun-filled corner. The palette blooms with eucalypt green, lemonade shades and a soft retro allure.

‘Let the fun times begin. Relax, revive, refresh.’

 

Pioneering Spirit

This is the story of the bare truth. Pioneering Spirit draws on the simple honesty of the landscape and the charm of rough and worn features. Among its palette you’ll spot the twisting marl of ghost gum, grey lichens, dusty blues and weathered creams. Durable materials from the Earth, like hewn wood and homespun wool, offer a raw and unembellished character.

‘Everything is used – everything that exists can be recreated and loved again as something new’

Photography and styling by Colin Doswell and Deborah McLean
colourways.com.au
Images via thehome.com.au/magazine
See Byzantine Princess and Industrial Evolution themes here.

 

 

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INTERVIEW: Mavericks Laces

L-R Luke, Jayden and Leigh.

Don’t let anyone tell you a little online surfing between writing tasks isn’t a good thing. For me it led to the discovery of this fun and funky Melbourne brand, Mavericks Laces. Founded by three Melbourne designers in 2012, the label has seen an appreciation for the finer details of fashion spawn into a stylish set of shoelaces and award-nominated branding. 

The label’s 100% waxed cotton laces are not for the faint-hearted. According to designers, Luke, Jayden and Leigh, ‘if the shoes make the man, the laces make the shoe’, which is why their bold accents are full of colour and character.

Jayden Zernich, one third of the team behind Mavericks Laces, tells us about the bourgeoning brand, its creative processes, and the challenges of starting a fashion label.

SS 5 Pack

Tell us about the team’s design background?
Mavericks Laces is made up of three graphic designers by trade, Luke Schoknecht, Leigh Scholten, and myself who stumbled across each other in studios at one point or another. Leigh and I have since gone on to be the duo behind CONDENSED, who have worked for the likes of Beggar Man Thief, Shoemakers of Melbourne, Life Space Journey and the Melbourne Pub Group. Luke has recently started his own agency called Raine & Makin.

What inspired the launch of the Mavericks Laces label?
We wanted to start a business where we could be free to push the boundaries with branding and design while having some fun. We have a passion for shoes so we started to think about business ideas in that area, and eventually saw a gap in the market for good quality and colourful laces that would help guys in particular add a bit of individual expression to their outfits.

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“If no one ever doubted your idea then you’re not thinking big enough.”

Describe the Mavericks Laces fan?
A ‘Maverick’ is someone who does things a little left of skew and treads their own path. They’re the bold, dynamic people who walk to the beat of their own drum.

Tell us about the company branding that’s been shortlisted in the identity design category for the 2013 Create Design Awards. 
‘Mavericks’ are unique individuals, so we created a custom typeface to represent this originality. Our challenge was to elevate the humble shoelace into a desirable and crucial fashion accessory. Through strong story telling, high-end product photography, playful copywriting and an engaging visual identity, we crafted an emotional connection between the target audience and the product.


Mavericks Branding

Describe the Mavericks Laces creative process.
Colour research, colour research and more colour research! We delve heavily into colour trends from international seasons in design, architecture and fashion, to formulate a mood board and directional family of tones. We try to look at a broad variety of inspiration as we strongly believe that architecture influences fashion and vice versa.

From here we give it a Maverick touch. We work out how we can colour match our photo shoots to not only highlight the product, but experiment with interesting combinations, too. We want everything from the detail of the paper background to sans normal. Yes, others can shoot with paper, shoes, and laces, but we like to think our colour combinations and fun direction is what brings our product to life and sets us apart from the rest.

MAV_3_Pack_Blue_75cm_LR_016

“Sometimes 20% of something is better than 100% of nothing.”

What is your go-to creative resource?
Love a book published by Victionary, Monocle, Wallpaper.

What are the biggest struggles to getting your own fashion store/label up and running? What advice do you have for other creatives?
Sometimes you can get caught up with wanting every element to be perfect as it’s your ‘baby’; however, if you continue down that path there will never be enough time in the day and nothing will ever come of your idea. Sometimes 20% of something is better than 100% of nothing. Take a chance and be prepared to learn along the way.

Adapt to the changes in your industry and learn from others who have done it before you. Nothing is as powerful as the knowledge others can give you, absorb it, add to it and apply it. People saying ‘you can’t’ should be your biggest inspiration, if no one ever doubted your idea then you’re not thinking big enough.

Mavericks Primary 3 pack

What’s on the horizon for Mavericks Laces? 
Anything and everything! A world of colour on every boy, teen and man around the streets of your nearby city. It’s one step at a time, so to begin with we’re launching our two-tone laces in September.

**THE LOCAL SCOOP**

Where do you guys shop for cool fashion and accessories in Melbourne?
Claude Maus, Incu, Somewhere, Vanishing Elephant.

Which local designer/creative are you fans of at the moment?
Meandher, Bellroy, LifeSpaceJourney.

MAV_Nemo_Coral_75cm_LR_006

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UPDATE: Cate Legnoverde’s New Website & Cushion Range

You may remember our interview with photographic artist, Cate Legnoverde, who shared her fascinating hybrid artwork creations with us here. To complement her vibrant print collection, she’s recently added a zingy range of cushions to her revamped website. The cushion patterns are her own designs and came about when she failed to find a bright enough range to satisfy her own sofa!

Check out the new website and juicy cushion range here.

Cate_1

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Creative Spaces: The Kas and Sparkk Sydney Studios

One of the most exciting aspects of my day job is the opportunity to get out of the office and chat to some very creative local brands and designers. During the last month I was fortunate enough to step behind-the-scenes at two such inspiring destinations: the Kas, and Sparkk Sydney studios.

What I love about these two Aussie home and lifestyle brands is their unwavering commitment to colour and pattern! Both family-run and owned labels showcase a vibrant collection of shapes and shades that you can’t help but fall in love with.

The Sparkk colour atlas features over 180 shades.

The Sparkk colour atlas features over 180 shades.

Kas’ humble beginnings were over 30 years ago at Sydney’s Paddington market, where locals lapped up the new and juicy bedding designs on offer, while Sparkk has drawn on three generations of textile experience to embrace the digital world of fabric printing.

Today Kas stocks its fashionable designs in over 42 countries and has expanded its bedding collection to include: towels, mugs, kids’ bedding and home fragrance, all while retaining that original pop of colour. Not to be outdone, Sparkk, which launched with just two designs: stripes and chevron, now boasts over 140 imaginative patterns.

The Kas design hub.

The Kas design hub.

During my studio tours I met with designers, creative directors, stylists, owners, family members and more! From the director right through to the seamstress, it was thrilling to see how these inspired designs came to life with the Kas and Sparkk flair in tow. From creative concept to a complete cushion, a Kas piece will undergo a 6-month design and production process before it ends up on the shelves in your favourite store, whereas Sparkk’s digital capabilities mean they can print on demand with little waste, customised palettes, and bespoke designs for both retail and commercial needs.

Kas designers.

Among the cosmos of colour swatches that were hanging about, and the piles of pattern and fabric samples that peppered the studios, there was a real sense of passion and dedication to be found. And in the middle of winter when everything seems grey and dreary, it’s this cacophony of colour and zesty design that the doctor ordered to truly reinvigorate the senses. What a treat!

Read more about both tours in detail here: KASSPARKK

Sparkk Art Decor-inspired patterns.

Sparkk Art Decor-inspired patterns.

 

My co worker Marj discussing patterns with Sparkk studio manager, Olivia.

My co worker Marj discussing patterns with Sparkk studio manager, Olivia.

 

Sparkk

The Sparkk studio.

 

Kas colour palettes.

Kas colour palettes.

 

Images: Lisa Zhou via thehome.com.au
kasaustralia.com.au
spark.com.au

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Choose Your Own Adventure Sneakers

Aussie fashion label, Gorman, has collaborated with 21 global creatives to create customised adventure sneakers for charity. The eye-catching mix of colours and textures was destined to dazzle with the likes of stylist, Megan Morton, designer Rachel Castle, and one of my favourite creatives to watch at the moment, Marsha Golemac, included in the mix.

Each artist, designer and illustrator took a different approach to their blank canvas. The Hungry Workshop instilled the energy of the dance floor into their shoes, while Rachel Castle turned to nostalgia for her popping palette. “My Gorman sneakers are an ode to being footloose, fancy free and under the influence of every fashion hormone/influence/faux pas of this beautiful decade,” she says.

Want to own a pair of these one-off designer creations? You can find more information on the sneakers, and details on bidding, here. Bidding closes 10am Friday June 8. An exhibition of the Choose Your Own Adventure Sneakers is running til June 11 in Sydney at Gorman’s The Galeries store, and then in Gorman’s Melbourne Central Store on June 5.

All proceeds will be going to the Little Seeds Big Trees Charity. Gorman will also be chipping in $20 from every sale to Little Seeds Big Trees.

This is my favourite pair! What do you think?

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Rachel Castle quote from broadsheet.com.au

 

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Q POETICS — Placing the Poet and Poetry in Places and Spaces of Waiting

There’s nothing worse than standing in a queue. Or is there? What if you’re standing in a queue on cold Sydney winter day, the rain bucketing down to put a dampener on an event you’ve been excitedly counting down the days to. This is exactly what happened to me last month at the Sydney Writers’ Festival.

The sunny side to this dreary recount is the discovery of a unique queue distraction. It came in the form of Q POETICS and its member Skye*, who nuzzled her way under our miniscule shelter, introduced herself, and politely asked if she could share a poem. As the rain fell harder, she energetically began to recite imaginative and funny verses.

According to its website, Q POETICS ‘places the poet and poetry in places and spaces of waiting – where people line up to pay, play, purchase or pass: queues’. The public engagement strategy aims to: reduce queue-induced stress, promote the link between creativity and profitability, and create poetry, increase its usage and widen the ways it’s communicated.

Image by Andrew Vincent Photography

Next time the seconds feel like minutes and the minutes feel like hours in your line up, I hope you get the chance to enjoy the talents and creativity of this unique idea. And if you’re looking to satisfy the stay of your queue guests, this team is perfect for any waiting game including: commuter queues, coffee queues, job centre queues, check-in/check-out queues, passport control queues, healthcare queues, bank queues and more!

*Lead artist, Skye Loneragan, is an award-winning playwright/performer and director who trained originally at Theatre Nepean, Sydney, then RSAMD (Scotland), and whose work has toured to Bangalore, Hong Kong, Canada, Australia and Sweden (British Council Scotland-in-Sweden showcase).

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For more information visit qpoetics.com
I
mages via qpoetics.com

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Thinking Outside The Box, Georgia Ezra

I have a thing for Perspex. I don’t know when this affair started, or why the material makes me swoon, I just know I want it … now! So when the opportunity arose to purchase CAJA Furniture on The Home, I jumped at it, or more so, whipped out my credit card to choose my very own piece.

The best part of this transaction though, was the opportunity to briefly meet CAJA Furniture designer, Georgia Ezra, and interview her for The Home magazine. What I loved about our short but sweet encounter was the passion and honesty behind her words. She’s a ‘one-woman show’, and has courageously set out on this product design venture to make her space, and our’s more effective.

Georgia Ezra

Dissatisfied with the lack of space and visually pleasing design in her small apartment, she envisioned a sleek and sophisticated solution that would allow her to show off her favourite collections and entertain with ease. The result was the transparent, customisable side table-cum-storage unit which won a Melbourne Design Award in 2012 and was shortlisted for a Sydney Design Award, too.

In her words, it transforms clutter into museum-worthy installations, aesthetically combating a small space problem. And with my words, “Ooo it’s so pretty I must have one”, I got to work on discovering Gerogia’s inspiration, design ethos, and personal style.

Here are my highlights of the interview …

Georgia’s inspirations, which include: her time spent living in Spain, fabric textures, food, colour, and even, wait for it … the natural interior of fruit!

Her design philosophy – Cull the crap!

Discovering the different hats she wears on a daily basis as both CAJA Furniture owner and designer, and interior architect at G.A.B.B.E Interior Design Services.

Her decorating tips for making small spaces more functional.

Read the full interview here.

 caja.com.au

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