Monthly Archives: August 2013

INTERVIEW: Mavericks Laces

L-R Luke, Jayden and Leigh.

Don’t let anyone tell you a little online surfing between writing tasks isn’t a good thing. For me it led to the discovery of this fun and funky Melbourne brand, Mavericks Laces. Founded by three Melbourne designers in 2012, the label has seen an appreciation for the finer details of fashion spawn into a stylish set of shoelaces and award-nominated branding. 

The label’s 100% waxed cotton laces are not for the faint-hearted. According to designers, Luke, Jayden and Leigh, ‘if the shoes make the man, the laces make the shoe’, which is why their bold accents are full of colour and character.

Jayden Zernich, one third of the team behind Mavericks Laces, tells us about the bourgeoning brand, its creative processes, and the challenges of starting a fashion label.

SS 5 Pack

Tell us about the team’s design background?
Mavericks Laces is made up of three graphic designers by trade, Luke Schoknecht, Leigh Scholten, and myself who stumbled across each other in studios at one point or another. Leigh and I have since gone on to be the duo behind CONDENSED, who have worked for the likes of Beggar Man Thief, Shoemakers of Melbourne, Life Space Journey and the Melbourne Pub Group. Luke has recently started his own agency called Raine & Makin.

What inspired the launch of the Mavericks Laces label?
We wanted to start a business where we could be free to push the boundaries with branding and design while having some fun. We have a passion for shoes so we started to think about business ideas in that area, and eventually saw a gap in the market for good quality and colourful laces that would help guys in particular add a bit of individual expression to their outfits.

MAV_Leon_Two_Tone_Blue_Red_75cm_LR_003

“If no one ever doubted your idea then you’re not thinking big enough.”

Describe the Mavericks Laces fan?
A ‘Maverick’ is someone who does things a little left of skew and treads their own path. They’re the bold, dynamic people who walk to the beat of their own drum.

Tell us about the company branding that’s been shortlisted in the identity design category for the 2013 Create Design Awards. 
‘Mavericks’ are unique individuals, so we created a custom typeface to represent this originality. Our challenge was to elevate the humble shoelace into a desirable and crucial fashion accessory. Through strong story telling, high-end product photography, playful copywriting and an engaging visual identity, we crafted an emotional connection between the target audience and the product.


Mavericks Branding

Describe the Mavericks Laces creative process.
Colour research, colour research and more colour research! We delve heavily into colour trends from international seasons in design, architecture and fashion, to formulate a mood board and directional family of tones. We try to look at a broad variety of inspiration as we strongly believe that architecture influences fashion and vice versa.

From here we give it a Maverick touch. We work out how we can colour match our photo shoots to not only highlight the product, but experiment with interesting combinations, too. We want everything from the detail of the paper background to sans normal. Yes, others can shoot with paper, shoes, and laces, but we like to think our colour combinations and fun direction is what brings our product to life and sets us apart from the rest.

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“Sometimes 20% of something is better than 100% of nothing.”

What is your go-to creative resource?
Love a book published by Victionary, Monocle, Wallpaper.

What are the biggest struggles to getting your own fashion store/label up and running? What advice do you have for other creatives?
Sometimes you can get caught up with wanting every element to be perfect as it’s your ‘baby’; however, if you continue down that path there will never be enough time in the day and nothing will ever come of your idea. Sometimes 20% of something is better than 100% of nothing. Take a chance and be prepared to learn along the way.

Adapt to the changes in your industry and learn from others who have done it before you. Nothing is as powerful as the knowledge others can give you, absorb it, add to it and apply it. People saying ‘you can’t’ should be your biggest inspiration, if no one ever doubted your idea then you’re not thinking big enough.

Mavericks Primary 3 pack

What’s on the horizon for Mavericks Laces? 
Anything and everything! A world of colour on every boy, teen and man around the streets of your nearby city. It’s one step at a time, so to begin with we’re launching our two-tone laces in September.

**THE LOCAL SCOOP**

Where do you guys shop for cool fashion and accessories in Melbourne?
Claude Maus, Incu, Somewhere, Vanishing Elephant.

Which local designer/creative are you fans of at the moment?
Meandher, Bellroy, LifeSpaceJourney.

MAV_Nemo_Coral_75cm_LR_006

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UPDATE: Cate Legnoverde’s New Website & Cushion Range

You may remember our interview with photographic artist, Cate Legnoverde, who shared her fascinating hybrid artwork creations with us here. To complement her vibrant print collection, she’s recently added a zingy range of cushions to her revamped website. The cushion patterns are her own designs and came about when she failed to find a bright enough range to satisfy her own sofa!

Check out the new website and juicy cushion range here.

Cate_1

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1888: A Picture Perfect Hotel

If you plan on visiting the new 1888 Hotel in Sydney’s Pyrmont, make sure you have your camera phone ready. The latest guesthouse to open by boutique operator, 8 Hotels, has been inspired by the nostalgia of Kodak’s first box and roll camera launch of the same year, 1888.

And to celebrate, the designer dig is honouring the evolution of photography by offering Instagram-friendly walking maps for the Pyrmont area. There’s also a revolving series of Instagram images in the ‘Mac space’ at reception featuring photos taken by guests, and a ‘selfie space’ within the property for guests to pap themselves at the new boutique lodging.

1888 Hotel

Originally used for wool storage, the 1888-erected building that houses the hotel has undergone a $30 million development over the last two years to reveal a luxury property that offers 90 rooms, including a rooftop penthouse apartment overlooking the city surrounds.

As major fans of exposed brick walls done well, we’re happy to see this feature prominently along with reclaimed Iron bark, concrete, stone and bronze, for a distinct Australian look. High ceilings and huge period windows reflect the heritage history and overall feel of the building.

1888 Hotle

1888 Hotel

1888 Hotel
Instagram: @8Hotels/#1888Hotel
1888hotel.com.au

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New Colour-Rich Designs From Caja

Caja Furniture has released new colour-rich designs of its side table-cum-storage box.

We spilled the beans on our little Perspex obsession with you here where we introduced Georgia Ezra, the designer behind the inventive Caja furniture. And now we’re excited to share her latest pieces that combine a cosmos of colour with the same innovative storage genius.

You can now revel in her versatile designs with an ice blue, grey frost, bright red, citrus, and melon red twist. Get up close and personal with these juicy additions at Sydney Indesign next week where Georgia will be exhibiting alongside architects, interior designers, and other creatives.

Caja

caja.com.au
Sydney Indesign from August 15-17

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