Monthly Archives: June 2013

How to Start Your Fashion Company with jeffstaple

If you’ve dreamt of making it big in the streetwear industry, then what better way to learn the ropes than from one of the best in the business?

Jeff Ng, (aka jeffstaple), took his one-man t-shirt business and turned it into an internationally renowned streetwear company and design firm. Staple Design has worked with some of the industry’s giants including Nike and Puma to create some of the most sought-after pieces in the sneaker world. It took 15 tough years to build the brand  into the icon it is today, and now he’s sharing the insider knowledge!

To help aspiring entrepreneurs, Jeff is sharing need-to-know details via online tutoring site Skillshare. Through video lectures, tutorials and digital handouts, students experience a live classroom atmosphere where they cover key topics including: refining your brand name and slogan, the philosophical, technical, and legal considerations to logo creation; crafting your debut collection, and how to tell your story through your product.

“With this class on Skillshare, I hope to answer these questions by addressing some of the most fundamental aspects of starting a brand, but even more so, I hope to inspire everyone who has ever thought about starting something of their own to actually take action and pursue that dream.”

The course is $15, and students are able to study in their own time. The top three students will be selected to go into a final round where they’ll receive one-on-one tutoring from jeffstaple in New York, and go into the running for the opportunity to showcase their product at the 2014 Agenda Las Vegas Trade Show.

The course starts soon, so head over to Skillshare to enrol.


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Air Jordan VI “Infrared” to make a return in 2014

Exciting news has come across the desk this evening — the confirmation of the Air Jordan VI’s (white/infrared colourway) return in 2014.

Air Jordan VI - White Infrared

Air Jordan VI – White Infrared

Originally released during the NBA 1990-1991 season, the shoe played an integral role in the Chicago Bulls’, and Michael Jordan’s, first NBA title. Jordan also took home the NBA Scoring Title for that year, and the second of his five MVP awards.

The Air Jordan VI model is another classic for architect and designer Tinker Hatfield. It features a rubber tongue with two holes that allows the wearer to pull the shoes on with ease. The shoes revisit the Air Jordan V’s clear sole and lace lock design with a more streamline and form-fitting look.

Air Jordan VI - White Infrared

Air Jordan VI – White Infrared

Despite no confirmation yet, sources suggest this will be a 23rd Anniversary release, which has led to speculation as to whether or not the AJ VI will feature the original Nike Air logo on its heel instead of the new Jumpman logo.

2014 is set the be the year of the VI for Jordan Brand with this release in the first weeks of February. Get excited. We are!

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Choose Your Own Adventure Sneakers

Aussie fashion label, Gorman, has collaborated with 21 global creatives to create customised adventure sneakers for charity. The eye-catching mix of colours and textures was destined to dazzle with the likes of stylist, Megan Morton, designer Rachel Castle, and one of my favourite creatives to watch at the moment, Marsha Golemac, included in the mix.

Each artist, designer and illustrator took a different approach to their blank canvas. The Hungry Workshop instilled the energy of the dance floor into their shoes, while Rachel Castle turned to nostalgia for her popping palette. “My Gorman sneakers are an ode to being footloose, fancy free and under the influence of every fashion hormone/influence/faux pas of this beautiful decade,” she says.

Want to own a pair of these one-off designer creations? You can find more information on the sneakers, and details on bidding, here. Bidding closes 10am Friday June 8. An exhibition of the Choose Your Own Adventure Sneakers is running til June 11 in Sydney at Gorman’s The Galeries store, and then in Gorman’s Melbourne Central Store on June 5.

All proceeds will be going to the Little Seeds Big Trees Charity. Gorman will also be chipping in $20 from every sale to Little Seeds Big Trees.

This is my favourite pair! What do you think?


Rachel Castle quote from


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Q POETICS — Placing the Poet and Poetry in Places and Spaces of Waiting

There’s nothing worse than standing in a queue. Or is there? What if you’re standing in a queue on cold Sydney winter day, the rain bucketing down to put a dampener on an event you’ve been excitedly counting down the days to. This is exactly what happened to me last month at the Sydney Writers’ Festival.

The sunny side to this dreary recount is the discovery of a unique queue distraction. It came in the form of Q POETICS and its member Skye*, who nuzzled her way under our miniscule shelter, introduced herself, and politely asked if she could share a poem. As the rain fell harder, she energetically began to recite imaginative and funny verses.

According to its website, Q POETICS ‘places the poet and poetry in places and spaces of waiting – where people line up to pay, play, purchase or pass: queues’. The public engagement strategy aims to: reduce queue-induced stress, promote the link between creativity and profitability, and create poetry, increase its usage and widen the ways it’s communicated.

Image by Andrew Vincent Photography

Next time the seconds feel like minutes and the minutes feel like hours in your line up, I hope you get the chance to enjoy the talents and creativity of this unique idea. And if you’re looking to satisfy the stay of your queue guests, this team is perfect for any waiting game including: commuter queues, coffee queues, job centre queues, check-in/check-out queues, passport control queues, healthcare queues, bank queues and more!

*Lead artist, Skye Loneragan, is an award-winning playwright/performer and director who trained originally at Theatre Nepean, Sydney, then RSAMD (Scotland), and whose work has toured to Bangalore, Hong Kong, Canada, Australia and Sweden (British Council Scotland-in-Sweden showcase).


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